British Heart Foundation/ BHF: FATTY CIGARETTES

Credits & Description:

Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive.
Copy/Transcript

Every cigarette we smoke makes fatty deposits in our arteries
Title "Fatty Cigarette - Reveal"
Agency Euro RSCG London
City London
Production Company: Large
Advertiser British Heart Foundation
Brand Name British Heart Foundation
Product Name Anti-Smoking Message
Business Sector Anti-Drug/Alcohol/Tobacco Message
Date of First Publication 2004
Market United Kingdom
Country of Production United Kingdom
Language English
Type Poster
Tagline We'll help you give up before you clog up completely
Creative Director Nick Hastings
Art Director Dave Shelton, Phil Beaumont
Copywriter Liz Whiston, Sam Richard
Director Daniel Kleinman
Director of Photography Stephen Blackman
Producer Johnnie Frankle
Account Planner Frank Reitgassl, Kate Waters
Agency Producer Simon Devine
Editor Steve Gandolfi
Photographer Mike Parsons
Advertising Manager Nick Adkin
Deputy Planning Director Kate Waters