Category: Agency Self-Promo
Media: Experiential/ Web Film
Agency: Laboratory Group
Geo: Hungary
Advertising Agency: Laboratory Group, Budapest, Hungary
Creative Director / Art Director: Sándor Haszon
Copywriters: Léna Szinovszki, Petra Tóth
Editors: Diána Terjék, Ryan Edward, Spencer-Gálfi
Music: Márton Nagy
Published: July 2017
Synopsis:
At Laboratory Group we believe in diversity. We don't like exclusion and extremes. And we don’t like when people are to lazy to invest energy into discovering their similarities,
and hanging labels on each other merely on the basis of externalities.
So we decided to help them during the 2017 Budapest Pride to make visible that which they have in common with each other.