Budweiser: POOLBALL

Credits & Description:

Type of Entry: Use of Direct Marketing

Category: Ambient Media (Large Scale)

Title: POOLBALL

Advertiser/Client: COMPAÑIA INDUSTRIAL CERVECERA

Product/Service: BUDWEISER

Entrant Company: OGILVY ARGENTINA Buenos Aires, ARGENTINA

DM/Advertising Agency: OGILVY ARGENTINA Buenos Aires, ARGENTINA



Executive Creative Director: Gaston Bigio

Head of Art: Jonathan Gurvit

Creative Director: Javier Mentasti

Creative Director: Maximiliano Maddalena

Copywriter: Federico Fragola

Art Director: Tomas Lavagno

General Manager: German Yunes

Managing Director: Diego Raspo

Production Director: Valeria Pinto

Agency Producer: Federico Faralla

Agency Producer: Gaston Sueiro

Production Director: Jose Cardelli

Producer: Guillermo Astobiza

Director: Viviano Romero

Executive Producer: Guadalupe Gallardo



Describe the brief from the client:

Men love playing football and going out at night. But when they party all night they can't play football seriously.

Budweiser, the brand historically linked to football and night-life, wanted to bring these two opposite passions of men together.

Creative Execution:

We created a new sport: Poolball.

And located 7 by 3 meter long pool tables in bars across Buenos Aires for men to experience directly they can actually have it all for the very first time in history: Football, night-life, beers and women.

Describe the creative solution to the brief/objective.

The TV broadcast featured a Budweiser website sponsorship.

Describe the results in as much detail as possible.

-Over 280 players every night.

-ESPN & FOX Sports live broadcast.

-The # 1 specialized sport newspaper journals of Argentina, El Gráfico & Ole, covered Poolball immediately.

-ESPN asked to use the poolball table all the year long, adopting Poolball as the new sport of the channel.