Cape Talk DM, Case study #BreakTheMould [image] by Y&R Johannesburg
![#BreakTheMould [image]](https://fcdn.me/174/e09/cape-talk-breakthemould-image-bf299c5e51ba15881145c5fea7.jpg "#BreakTheMould [image]")
The Direct marketing titled #BreakTheMould [image]
was done by Y&R Johannesburg advertising agency for Cape Talk in South Africa. It was released in May 2016.
Cape Talk: #BreakTheMould [image]
Brand
Media
Released
May 2016
Posted
May 2016
Market
Agency
Awards:
| The Loeries Awards 2016 | ||
|---|---|---|
| COMMUNICATION DESIGN | DIRECT & PROMOTIONAL MAIL | Silver |
Credits & Description:
Title #BreakTheMould
Agency / Entrant Y&R South Africa
Brand Cape Talk
Product Gender Free Toys
Business sector Media Promotion
Account Management Megan Hall, Rowena Fester
Agency Y&R South Africa
Agency Art Director Gareth Cohen, Wade Barnes, Lushca Brink
Agency Producer Justin Fraser
Brand Representative (Client) Tessa van Staden, Pippa Hudson
Chief Creative Officer Graham Lang
Creative Director Nkanzeyi Masango
Photographer Ari Kruger, Benjamin Malherbe
Writer Beatrice Willoughby