Cartoon Network Studios: TOON MACHINE

Credits & Description:

Advertiser: TURNER
Agency: NEWSTYLE
Category: Ambient Media: large scale
Advertising campaign: TOON MACHINE
Art Director: Bruno Zordan (Turner)
Account Assistant: Caio Saccomani (NewStyle)
Events Manager: Celso Consolo (Turner)
Events Director: Claudio Olimpio (NewStyle)
Producer: Daniel Fagundes (NewStyle)
Marketing Manager: Felipe Restrepo (Turner)
Art Director: Pedro Paoliello (NewStyle)
Art Director: Luciane Monaco (NewStyle)
Creative Supervisor: Luiz Haruo (NewStyle)
Marketing Manager: Mayra Nogueira (Turner)
General Creative Director: Thomas Tagliaferro (NewStyle)
Account Director: Carolina Cabral (NewStyle)
Producer: Marcelo Trevisan (NewStyle)
Producer Director: Sandra Freitas (NewStyle)
Chief Account Director: Alice Coutinho (NewStyle)
Account Director: Ana Matuck (NewStyle)
Planner Director: Carlos Gajo (NewStyle)
Chief Creative Director: Claudio Xavier (NewStyle)
Creative Manager: Kiko Cesar (Turner)
Producer: Marcelo Pimentel (NewStyle)
Producer: Renato Costa (NewStyle)
Copywriter: Thiago Campelo (NewStyle)

Outcome
This activation strengthened people's relationship with the channel.

Implementation
We created a giant claw machine to distribute toys and other prizes to the children.

Execution
It was important to unite parents and children and to show that life is funnier with Cartoon Network.

Client Brief Or Objective
Promote the Cartoon Network Channel’s anniversary and provide the channel essence.