Lions Communication 2018 | ||
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Film Lions | Online > Corporate Social Responsibility (CSR) / Corporate Image | Bronze Lion |
Brand THE CHICAGO SUN-TIMES
Entrant OGILVY CHICAGO
OGILVY Chicago, USA Entrant Company
OGILVY Chicago, USA Idea Creation
OGILVY Chicago, USA Production
THEBRIDGE.CO Los Angeles, USA Production
Joe Sciarrotta Ogilvy Chief Creative Officer
Isaac Pagan Ogilvy Creative Director/Art Director
Michael Franklin Ogilvy Creative Director/Copywriter
Jon Wyville Ogilvy Executive Creative Director
Dave Loew Ogilvy Executive Creative Director
David Hernandez Ogilvy Executive Creative Director
Mike Diedrich Ogilvy Executive Producer
Peter Medlock Ogilvy Director of Photography
Kelsy Zemanski Ogilvy Account Supervisor
Joan Shelton Ogilvy Senior Print Producer
Michael Jurkovac TheBridge.co Director
Paul Kelly TheBridge.co Editor
Bill Boyd TheBridge.co Producer
Printz Board Freelance Music Artist
Entry Summary
On February 14th, 2018, there was a mass shooting at a high school in Parkland, Florida. After, President Donald Trump proposed his solution to gun violence in schools—arming teachers with guns.
Brief Explanation
After the Parkland Florida High School shooting, President trump proposed a way to end gun violence in schools—arming teachers. The Chicago Sun-Times think this is not only a bad solution, but a potentially dangerous and life threating one. We wanted to make a film highlighting the absurdity of this idea.
To test out President Trump’s idea, we took teachers to a gun range, spent 8 hours teaching them how to fire hand guns, then interviewed them after to see if they would now feel comfortable carrying a fun in schools. The answer across the board was a resounding NO.