Child Focus DM, Design & Branding, Case study Coins of Hope [video] by These Days Y&R Antwerpen

The Direct marketing titled Coins of Hope [video] was done by These Days Y&R Antwerpen advertising agency for Child Focus in Belgium. It was released in May 2016.

Child Focus: Coins of Hope [video]

Released
May 2016
Posted
May 2016
Market
Creative Director
Creative Director
Art Director
Creative Director
Creative Director

Awards:

LIA 2016
The NEWMedia InnovationGold Winner
Clio Awards 2016
Brand DesignPublic Service: Direct MarketingSilver
Eurobest Awards 2016
Integrated-Bronze Eurobest
MediaSectors: Charities, Public Health & Safety, Public Awareness MessagesSilver Eurobest
Promo & ActivationSectors: Charities, Public Health & Safety, Public Awareness MessagesSilver Eurobest
MediaCampaign: Use Of Integrated MediaBronze Eurobest
Promo & ActivationUse Of Promo & Activation: Use Of Ambient Media: Small ScaleGold Eurobest
InteractiveIntegrated: Integrated Multi-platform Campaign (online & Offline)Silver Eurobest
MediaUse Of Media: Use Of Ambient Media: Small ScaleSilver Eurobest
D&AD 2017
DirectDirect Integrated CampaignsWood Pencil
Epica Awards 2017
DigitalOnline Campaigns – Public InterestBronze
New York Festivals 2017
Integrated/Mixed MediaProducts & Services: Corporate Image, Information & RecruitmentThird Prize Award
Kinsale Shark Awards 2017
IntegratedInternational Integrated Campaign: Best campaign using 3 or more media formatsSilver
Print / Outdoor / Ambient / DigitalInternational Non Traditional: Ambient - Small FormatsGold
Cannes Lions 2017
OutdoorAmbient: Small Scale Special SolutionsBronze Lion
DirectSectors: Charities & Non-profitBronze Lion
PRSectors: Charities & Non-profitSilver Lion
DesignCommunication Design: Promotional Item DesignBronze Lion
PRCampaign: Integrated Campaign led by PRGold Lion

Credits & Description:

Entrant: These Days - Wunderman, Antwerpen
Brand: Center for Missing and Sexually Exploited Children
Corporate Name of Client: Child Focus
Client Marketing Director: Dirk Depover
PR / Marketing Company: Finn
Agency Strategic Planners: Katleen De Vlieger/Jef Raeman
Agency Account Managers: Seppe Dogge/Jentina Van Eynde
Chief Strategy Officer: Toon Diependaele
Agency: These Days - Wunderman, Antwerpen
Creative Director: Pieter Staes/Manuel Osty...

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