Coca-cola: Coca-Cola Guess

Credits & Description:

Advertiser: Coca-cola Romania
Brand Name: Coca-cola
Product/service: Beverages
Campaign Name: Coca-cola Guess
Country: Romania
Agency: Mccann Worldgroup Romania
Agency Network: Mccann Worldgroup
Additional Company: Um Romania
Executive Creative Director: Catalin Dobre
Creative Director: Ioana Filip, Simona Suman, Jonay Sosa
Art Director: Miruna Macri
Copywriter: Sandra Bold
Account Director / Manager: Amalia Jakab, Laura Aldea, Andreea Sofrone, Rocsana Marin
Client Account Director / Manager: Iuliana Nedelcu, Corina Rijnita, Laura Savu
Media Director / Manager: Cornel Tiron, Dana Chitrusca, Cristian Ene
Strategic Planner / Strategist: Bianca Troncea
Pr Director: Simona Ionesti, Simona Simon
Production Company: Studio Set
Agency Producer: Alex Popa
Url: Https://ghicestegustul.ro/
Creative idea explanation:
Coca-Cola Guess is a national blind test, disguised in a new product. To prove that there is virtually no difference in taste between Coca-Cola Original Taste and Coca-Cola Zero Sugar, we created a new product. Each Guess bottle had either Coca-Cola Original Taste or Coca-Cola Zero Sugar in it. People would guess, enter the code on the bottle on the promotional website to check their answer and enter the lucky draw to win prizes. More than 500.000 people took the challenge across the country. The bottles became part of a popular challenge that spread online.