Coca-cola DM, Case study FRIENDSHIP EXPERIMENT [video] by Ogilvy & Mather Shanghai

The Direct marketing titled FRIENDSHIP EXPERIMENT [video] was done by Ogilvy & Mather Shanghai advertising agency for Coca-cola in China. It was released in Jan 2013.

Coca-cola: FRIENDSHIP EXPERIMENT [video]

Released
January 2013
Posted
January 2013
Market
Industry
Art Director
Executive Creative Director
Account Supervisor
Executive Creative Director
Photographer
Producer
Producer

Credits & Description:

Advertiser: COCA-COLA COMPANY
Agency: OGILVY SHANGHAI
Category: Fast Moving Consumer Goods
Advertising campaign: FRIENDSHIP EXPERIMENT
Art Director: Jasphine Chew (Ogilvy & Mather Advertising)
Consultant: Lisa Deng (Ogilvy PR)
Vice President: Frangelica Liang (Ogilvy PR)
Account Manager: Oli Goulden (Ogilvy & Mather Advertising)
Producer: Steven Ng (Carrot Films)
Producer: William Huen (Ogilvy & Mather Advertising)
Account Manager: Anita Beveridge (Ogilvy & Mather Advertising)
Associate Director: Candy Li (Ogilvy PR)
Senior Associate: Emma Wu (Ogilvy PR)
Creative Director: Golf Nuntawat (Ogilvy & Mather Advertising)
Chief Creative Officer: Graham Fink (Ogilvy & Mather Advertising)
Senior Consultant: Jess Huang (Ogilvy PR)
Photographer: Kurt Tang (Ogilvy & Mather Advertising)
Executive Creative Director: Francis Wee (Ogilvy & Mather Advertising)
Account Supervisor: Martin Murphy (Ogilvy & Mather Advertising)
Advertiser's Supervisor: Richard Cotton (Coca-Cola Company)
Executive Creative Director: Sean Sim (Ogilvy & Mather Advertising)
Director: William Dhawan (Carrot Films)