Coca-cola DM The Friendship Machine by Ogilvy & Mather Buenos Aires
The Direct marketing titled The Friendship Machine
was done by Ogilvy & Mather Buenos Aires advertising agency for Coca-cola in Argentina. It was released in Jun 2011.
Coca-cola: The Friendship Machine
Brand
Media
Released
June 2011
Posted
June 2011
Market
Industry
Production Agency
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Executive Creative Director
Awards:
| Clio Awards 2011 | ||
|---|---|---|
| Design | Point of Purchase | Gold |
| Out of Home | Ambient | Silver |
| Cannes Lions 2011 | ||
| Direct Lions | Ambient Media (Large Scale) | Gold |
| Direct Lions | Fast Moving Consumer Goods | Gold |
| Outdoor Lions | Special Build | Gold |
| Media Lions | Best Consumer Engagement | Silver |
| The CUP Awards 2011 | ||
| Best of Admaking | - | Cup Winner |
| FAB Awards 2012 | ||
| Collateral & POS | - | FABulous Award |
| Ambient | Non-Alcoholic Drinks | FAB Award |
| Collateral & POS | Non-Alcoholic Drinks | FAB Award |
| One Show 2011 | ||
| One Show | Out Of Home / Single | Merit |
Credits & Description:
Brief: The Coca-Cola Friendship Machine was born to make all the friends of Latin America celebrate Friend’s Day in a very special way.
Creative Execution: For everyone to enjoy a Coke with their friends and take advantage of the special 2 for 1 Coke offer, friends had to cooperate with each other to insert the money into the machine slot.
Describe the creative solution to the brief/objective. To enjoy and share the 2 for 1 Coke offer, this 3.5 meter tall vending machine required the...
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