Clio Awards 2011 | ||
---|---|---|
Design | Point of Purchase | Gold |
Out of Home | Ambient | Silver |
Cannes Lions 2011 | ||
Direct Lions | Ambient Media (Large Scale) | Gold |
Direct Lions | Fast Moving Consumer Goods | Gold |
Outdoor Lions | Special Build | Gold |
Media Lions | Best Consumer Engagement | Silver |
The CUP Awards 2011 | ||
Best of Admaking | - | Cup Winner |
FAB Awards 2012 | ||
Collateral & POS | - | FABulous Award |
Ambient | Non-Alcoholic Drinks | FAB Award |
Collateral & POS | Non-Alcoholic Drinks | FAB Award |
One Show 2011 | ||
One Show | Out Of Home / Single | Merit |
Brief: The Coca-Cola Friendship Machine was born to make all the friends of Latin America celebrate Friend’s Day in a very special way.
Creative Execution: For everyone to enjoy a Coke with their friends and take advantage of the special 2 for 1 Coke offer, friends had to cooperate with each other to insert the money into the machine slot.
Describe the creative solution to the brief/objective. To enjoy and share the 2 for 1 Coke offer, this 3.5 meter tall vending machine required the direct interaction of the friends with the huge structure.
Results: Thousands of friends in 7 countries of Latin America interacted directly with Coke’s special vending machine to celebrate Friend’s Day. 800 Cokes were sold in 9 hours. That’s 1075% more sales than with a regular vending machine. Thousands of comments on blogs and social networks around the world. With friendship as the must to make it possible.
Advertising Agency: Ogilvy, Buenos Aires, Argentina
Executive Creative Director: Gaston Bigio
Head of Art: Jonathan Gurvit
Creative Director: Javier Mentasti, Ignacio Ferioli
Copywriter: Nicolas Vara
Art Director: Ignacio Flotta
General Planning Director: Julieta Rey
Agency Production: Jose Cardelli
Accounts Directors: Karina Aiello/Guadalupe Acuna/Natalia Noya
Production Chief: Marcelo Ramos
Agency Producer: Esteban García Ciraldi