Coca-cola DM The Friendship Machine by Ogilvy & Mather Buenos Aires

The Direct marketing titled The Friendship Machine was done by Ogilvy & Mather Buenos Aires advertising agency for Coca-cola in Argentina. It was released in Jun 2011.

Coca-cola: The Friendship Machine

Media
Released
June 2011
Posted
June 2011
Market
Production Agency
Creative Director
Creative Director
Creative Director
Creative Director
Executive Creative Director

Awards:

Cannes Lions 2011
Direct LionsAmbient Media (Large Scale)Gold
Direct LionsFast Moving Consumer GoodsGold
London International Awards 2011
DesignPoint-of-SaleSilver
Non-TraditionalBeverages - Non-AlcoholicGold
The CUP Awards 2011
Best of Admaking-Cup Winner
FAB Awards 2012
Collateral & POS-FABulous Award
AmbientNon-Alcoholic DrinksFAB Award
Collateral & POSNon-Alcoholic DrinksFAB Award
One Show 2011
One ShowExperiential Advertising / SingleMerit

Credits & Description:

Type of Entry: Product & Service
Category: Fast Moving Consumer Goods
Title: THE FRIENDSHIP MACHINE
Advertiser/Client: COCA-COLA
Product/Service: COCA-COLA
Entrant Company: OGILVY ARGENTINA Buenos Aires, ARGENTINA
DM/Advertising Agency: OGILVY ARGENTINA Buenos Aires, ARGENTINA
Executive Creative Director: Gaston Bigio
Head of Art: Jonathan Gurvit
Creative Director: Javier Mentasti
Creative Director: Ignacio Ferioli
Copywriter: Nic...

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