Cole & Weber United DM, Case study Holiday Log by Cole & Weber United

Holiday Log
The Direct marketing titled Holiday Log was done by Cole & Weber United advertising agency for Cole & Weber United in United States. It was released in Mar 2012.

Cole & Weber United: Holiday Log

Released
March 2012
Posted
March 2012
Copywriter
Executive Creative Director
Art Director
Production Agency

Credits & Description:

December is flooded by paper cards and tschotschkes celebrating the holidays, many of which end up in the recycle bin. Rather than add to the clutter with yet another corporate card, we created a holiday experience that would be uniquely Cole &Weber and add value to the recipient‘s holiday. What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.



Advertising Agency: Cole & Weber United, Seattle, USA

Executive Creative Director: Todd Grant

Art Director: Lance Wei

Copywriter: Jacob Baas

Director Of Integrated Production: Pete Anderson

Artist: Sean Onart

Digital Artist: Sean Onart

Production: Peter Orr

President: Mike Doherty