IBM DM, Case study WHAT IF by OgilvyOne Stuttgart

WHAT IF
The Direct marketing titled WHAT IF was done by OgilvyOne Stuttgart advertising agency for subbrand: Computer Security Software (brand: IBM) in Germany. It was released in Mar 2006.
Advertising campaign for IBM

IBM: WHAT IF

Brand
Computer Security Software  (IBM)
Media
DM, Case study
Released
March 2006
Posted
March 2006
Market
Germany
Industry
Computers & Computer Accessories, Software & Multimedia Productions, SaaS, Business equipment & services
Agency
OgilvyOne Stuttgart
Creative Director
Ian Spehr
Creative Director
Henning Mayer

Credits & Description:

Company: IBM Germany, GERMANY
Marketing: Martin Kleinertz
Marketing: Susanne Bohmann
Company: OgilbyOne Worldwide Stuttgart, GERMANY
Account Director: Nicole Röthele
Company: OgilvyOne Worldwide Stuttgart, GERMANY
Art Direction: Miriam Wöppel
Creative Director: Henning Mayer
Creative Director: Ian Spehr