Every winter, Copenhell hosts a mini-festival where fans come to celebrate heavy metal, while the outside world succumbs to the freezing cold. But even the heaviest of fans have to face the frostbites, when the howling winds call. So, to help them pay tribute to metal all the way home without ever, ever, giving in to the sub-zero temperatures a very special glove was designed⦠With the two middle fingers and thumb stitched together, the wearer permanently signals âThe Sign of the Hornsâ the universal symbol of Heavy Metal. Agency: Hjaltelin Stahl, Copenhagen.
Brand: Copenhell
Media: DM
Category: Recreation & Leisure
Agency: Hjaltelin Stahl
Geo: Denmark
Copenhell: Heavy metal gloves for freezing fans
Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark
Art Directors: Karl Alexander Veng, Claus Collstrup, Frederik Halby
Copywriters: Lasse Elgård Vintersbølle, Jesper Andersen Overby
Additional credits: Peter Theglev
Kasper Kabbeltvad: Frederik Vendal
Mats Eiersø: Thomas Ilum
Published: January 2015