Red Cross: Christmas Supporter [image]

Credits & Description:

Category: Public Interest, NGO
Media: Integrated
Brand: Red Cross
Agency: Hjaltelin Stahl
Geo: Denmark
Advertising Agency: Hjaltelin Stahl, Denmark
Published: December 2017
Synopsis:
The Red Cross creates Christmas tree stands that supports families in need. 11.000 families in Denmark can’t afford Christmas. At first that may not seem like a lot. But Denmark is a small country, and over the last six years, that number has increased by 525%. To save their Christmas, the Danish Red Cross has created a unique Christmas tree stand in the shape and color of their own logo. A stunningly simple, visual idea in itself. But it gets even better. Whenever people buy a Christmas tree, they can choose to pay a little extra for the Red Cross stand. The profit goes entirely to families in need, so that everyone can have the Christmas they wish for. A small but big idea that makes a real difference for those who need it the most.