CLIENT: HEINEKEN
BRAND: Desperados
Commercial: SkyFest
AGENCY: WE ARE Pi
Executive Creative Director - Rick Chant
Executive Creative Director - Barney Hobson
Creative – Jake Kedge
Creative – Jack Samels
Head of Content – Ravi Hitchcock
Executive Producer – Stephanie Whitehead
Associate Producer – Anthony Le Breton
Managing Director – Alex Bennett Grant
Managing Partner – Patrick Garvey
Group Account Director - Katharina Schablitzki
Account Director – Alanna Southgate
Head of Strategy - Jessica Perri
Strategist - Andrea Van Den Bos
Digital Strategist – Jakenna Gilbert
Business Affairs – Barrie Williams
CLIENT:
Anna Bizon - International Brands Global Director
Desperados at Heineken
Jules Macken - Global Marketing Manager Desperados
Diogo Pinheiro - Global Communications Manager
PRODUCTION
Production Company – Pomp & Clout
Service Production Company – Wicked
Director – Ryan Staake
Executive Producer – Kevin Staake
Producer – Sem Rossi
Event Partner - elrow
EDIT
Editor – Doug Hancock
Editor – Will Judge
Assistant Editor – Rosie Hugill
POST HOUSE
Post House – Smoke & Mirrors
Executive Producer – David Michaels
Producer – Lonneke Bertens
SOUND AND MUSIC
Sound Design – Alex Nicholls-Lee @Wave Amsterdam
Title – “Theme From SkyFest”
Performers – Eats Everything & Lord Leopard
Record Label – Lord Leopard
Composer(s) – Daniel Pearce & Luke Turner
Publisher – Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands)
Published: November 2017
Description:
Desperados teamed up with world-renowned party producers elrow and iconic DJs Jackmaster, Honey Dijon and Paco Osuna, to create SkyFest – a multi-sensory music experience that raised festivals to new heights. Hosted in the mountainous landscape of La Seu, Spain, Desperados SkyFest brought to life an epic music and light show experience – the world's first Hot Air Balloon Electronic Light Orchestra.
Creating a Hot Air Balloon Electronic Light Orchestra
In latest wild experiment for Desperados WE ARE Pi teamed up with party legends elrow and transformed 7 hot air balloons into an electronic light orchestra. Each balloon was an instrument, each pilot was a musician and together they played a track especially written by DJ/producer Eats Everything for a crowd of thousands in the Pyrenees mountains.