DTAC: Rebirth of Sound

Credits & Description:

Brand: DTAC
Media: DM
Category: Electronics & Technology
Agency: Y&R
Geo: Thailand
DTAC: Rebirth of Sound
Advertising Agency: Y&R, Bangkok, Thailand
Chief Creative Officers: Trong Tantivejakul, Marcus Rebeschini
Executive Creative Director: Wichian Thongsuksiri
Copywriters: Apoova Arun Kale, Itt Sukthongchaikul
Art Director: Atichai Sangthong
Agency Producer: Tanabodee Nelabusabanon
Production House: Kratai Tuentua / Chubcheevit Studio
Description of Ambient execution:
We came up with the idea of giving them new mobile phones in exchange for the old ones. Then we will take and recycle usable parts of them. Dtac recycles the useful useable parts of those old mobile phones like speakers, earphones and circuit boards that are still in good conditions and turned them into the hearing aids.

We contacted the centre in Nonthaburi that instructing the hearing-disabled people to inform them that we have had this Rebirth of Sound project and we would like to donate these hearing aids to them, especially who cannot afford them.

To complete the objective of this project, the centre consequently considered people by age, financial status and necessity.
After that, the selected people, themselves would come to our centre to receive the hearing aids.

Every expense that occurred during the project is in DTAC responsibility.