Effie Awards: Results Don't Lie

Credits & Description:

The advertising industry has an amazing ability to stretch the truth when entering work into creative award shows. The Effie Awards, however, are different. Only work that achieves real business results for real clients brings home the metal. So to encourage agencies to enter the 2013 Effie Awards in New Zealand, Whybin TBWA , Auckland interviewed the country's top ECDs and CEOs about their most 'successful' campaigns from the last year. Only, we had a police-trained polygraph examiner perform the interviews. We then sent out the actual polygraph test results to agencies around New Zealand.
Category: Award show
Media: DM
Client: CAANZ
Agency: WhybinTBWA, Auckland
Country: New Zealand
Campaign file: Download campaign file
Chief Creative Officer: Toby Talbot
Creative Director: Jonathan McMahon
Creative Director: lisa fedyszyn
Creative: Cece Chu
Creative: Ryan Price
Group Head: Jodi Willocks
Print Producer: Ali Vernon
Designer: Chris Lewis
Designer: Frank Turner
Senior Account Manager: Victoria Meo
CAANZ Client Team:
Paul Head - Chief Executive Officer
Kelly Gilkison - Sponsorship and Events Manager