Advertised brand: Fiber One
Advert title(s): Fiber One: For Regular Girls
Advertising Agency: Miami Ad School San Francisco
Copywriter: Austin White
Art Director & Photographer: Diana Friedman
Production Company: N/A
Published/Released (Month, Year): January 2017
Country (Market): USA
Why are women more likely to deal with constipation and irregularity than men, but less likely to talk about pooping?
Female constipation is often dressed up with gentle phrases like “let’s get things moving” instead of being addressed head-on. Well, we think that’s a buncha bullsh*t.
Let’s champion self-care by celebrating how Fiber One helps women reclaim control over their healthy, fantastic, beautiful bowel movements.