Category: Food
Media: Integrated
Brand: Fiber One
Agency: Miami Ad School
Geo: United States
Advertising Agency: Miami Ad School, San Francisco, USA
Art Director: Diana Friedman
Copywriter: Austin White
Photographer: Diana Friedman
Description:
Why are women more likely to deal with constipation and irregularity than men, but less likely to talk about pooping?
Female constipation is often dressed up with gentle phrases like “let’s get things moving” instead of being addressed head-on. Well, we think that’s a buncha bullsh*t.
Let’s champion self-care by celebrating how Fiber One helps women reclaim control over their healthy, fantastic, beautiful bowel movements.