Fitness Moschtihuus: MAILBOXGYM

Credits & Description:

Advertiser: FITNESS MOSCHTIHUUS, SWITZERLAND
Agency: AGENTUR AM FLUGHAFEN
Category: Special Build
Advertising campaign: MAILBOXGYM
Art Director: Dominique Rutishauser (Agentur am Flughafen)
Designer: Valeria Hörler (Agentur am Flughafen)
Account Director: Miriam Egli (Agentur am Flughafen)
Creative Director: Rene Eugster (Agentur am Flughafen)

Outcome
Thanks to this response-triggering campaign, after just the first two months Fitness Moschtihuus already had 600 subscribers (capacity 750).

Execution
Initial contact with recipients needed to be as friendly and unique as possible and should immediately bring to mind the subject of fitness. By integrating exercise elements, we were able to surprise recipients such that they, unlike with most bulk advertising, didn’t throw away the flyers. Instead, the flyers enticed them to take a closer look at fitness in Moschtihuus.

Implementation
Instead of a simple throw-away card, popup pictures of people doing sit-ups we hung in the mailbox slots of the surrounding houses and apartments.

Client Brief Or Objective
For the opening of the new fitness center in Moschtihuus in the Swiss town of Horn, the aim was to get a lot of recognition as quickly as possible and to motivate people to take out a subscription.