Fundacao Ondazul: VIRTUA DIVING

Credits & Description:

Advertiser: ONDAZUL INSTITUTE
Agency: QUÊ COMUNICAÇÃO
Category: Social Media & Viral Marketing
Account Team: Danielle Portella (Quê)
Media Team: Fátima Rendeiro (Quê)
Producer Team: Graziela Morgade (Quê)
Copywriter: Leonardo Pitanga (Quê)
Producer Team: Mariana Hosannah (Quê)
Account Team: Marina Gouvea (Quê)
Account Team: Pedro Bastos (Quê)
Account Team: Tatiana Soter (Quê)
Art Director: Lucas Buled (Quê)
Copywriter: Vinícius Theodoro (Quê)
Creative Director: Eduardo Almeida (Quê)
Producer Team: Nathália Dutra (Quê)
Art Director: Dennis Sieber (Quê)

Client Brief Or Objective
Every year, 14,000 tons of waste are dumped in the ocean. Our goal with this action was to show people that the problem of marine pollution is real and threatening, even for those who are far from the problem itself.

Outcome
Over 250,000+ people were impacted on Google, 100,000+ on Facebook and 40,000+ on Twitter, which adds up to 390,000+ people impacted (or better said, annoyed). Even though most of them were considerably far from the problem.

Execution
This way, we managed to show that marine pollution could be harmful even for those who are far from the problem.

Implementation
We designed a virtual scuba diving experience based on Google’s new tool: Submarine Street View. As users were scuba diving, annoying images of marine waste popped up right in front of them and blocked the view.