Brand: Fundação Pró-Sangue
Media: DM
Category: Public Interest, NGO
URL: http://www.doasesangue.com.br
Geo: Brazil
Fundação Pró-Sangue: For Donation
We changed the famous car sign "FOR SALE" for a new one: "FOR DONATION", calling people's attention to the importance of donating blood. This way, we started to transform drivers into campaign supporters.
Advertising Agency: Campos & Saka, São Paulo, Brazil
Art Director: Vinicius Sakamoto
Copywriter: Mateus Oliveira
Photographer: Fabricio Miriuk
Web Developers: Andre Gumieri, Rafael Rodrigues