| Cannes Lions, 2015 | ||
|---|---|---|
| PR | SECTORS: HEALTHCARE & WELLBEING | BRONZE |
| PROMO AND ACTIVATION | PRODUCT & SERVICE: COMMERCIAL PUBLIC SERVICES, INCLUDING HEALTHCARE & MEDICAL | GOLD |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: SMALL SCALE | GOLD |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: PRODUCT LAUNCH/RE-LAUNCH OR MULTI-PRODUCT PROMOTION | SILVER |
| CANNES LIONS HEALTH 2015 | ||
| HEALTH AND WELLNESS | B: EDUCATION & SERVICES: EDUCATION & AWARENESS | BRONZE |
| Clio Awards 2015 | ||
| Engagement/Experiential | Product/Service: Other | Silver |
| Direct | Product/Service: Out of Home | Silver |
| Innovative | Product/Service: Innovative | Bronze |
| Integrated Campaign | Product/Service: Integrated Campaign | Bronze |
| El Sol Festival (Espanol), 2015 | ||
| Innovación | - | Sol De Oro |
| Wave Festival, 2016 | ||
| Promo | Produtos e Serviços - Direct / Promo | Prata |
| Direct | Produtos e Serviços - Direct / Promo | Bronze |
| PR | Produtos e Serviços - Pr | Bronze |
| FIAP 2016 | ||
| Creatividad Efectiva | Bien Público | Sol de Bronce |
| Promo, Activaciones y Marketing Directo | Lanzamientos, eventos, auspicios y patrocinios | Sol de Oro |
Fundacion Favaloro and Grey Argentina have launched "The Salt You Can See." Salt shakers with coloured salt so that you can see exactly how much salt you are putting on your food because people always use more salt than necessary because they can't see it.
Brand: Fundacion Favaloro
Título/Title: La Sal Que Se Ve
Media: DM
Category: Public interest
Agency: Grey
Geo: Argentina
Titulo: La sal que se ve
Fundacion Favaloro: The salt you can see
Advertising Agency: Grey Argentina
Executive Creative Director: Diego Medvedocky
Creative Directors: Sebastian Graccioli, Diego Gueler Montero
Art Director: Florencia Loda
Copywriter: Facundo Martinelli
Client Service: Florencia Pereyra
Account Director: Cecilia de la Fuente
Account Executive: Estefania Prieto
Digital Manager: Ayelen Privato
Agency Producers: Patricio Browne, Guido Urrutia, Sergio Bonavia
Production Company: Oruga Cine
Director: Martin Levi
Executive Producer: Ioni Borisonik