Gesicht Zeigen! DM, Design & Branding, Case study Mein Kampf - Against Racism by Ogilvy & Mather Frankfurt
Gesicht Zeigen!: Mein Kampf - Against Racism
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Book Design | Trade Covers | Wood Pencil |
| LIA 2016 | ||
| Design | Branded Content | Bronze Winner |
| One Show, 2016 | ||
| Design | Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series | Merit |
| Clio Awards 2016 | ||
| Brand Design | Product/Service: Magazine/Cover Art | Silver |
| Cannes Lions 2016 | ||
| Print And Publishing | Original Print & Publishing: Original Print & Publishing: Covers | Silver Lion |
Credits & Description:
Agency: Ogilvy & Mather Advertising Frankfurt
Client: Gesicht Zeigen!
Art Buyer Martina Diederichs
Art Director Matthias Bauer Philipp Bertisch Andreas Richter Stephan Westerwelle
Chief Creative Officer Dr. Stephan Vogel
Copywriter Janne Sachse Anke Roell
Creative Director Bjoern Kernspeckt Stese Wagner
DirectorFlorian Baeker
Editor Kathie Fischer
Executive Creative Director
Tim Stuebane Birgit van den Valentyn
Music Composer Kris Steininger
Photographer Dominik Thomas Butzmann
Post Producer Simon Geis
Producer Georg Ilse
Advertising Agency Ogilvy & Mather Advertising Frankfurt
Post Production Pirates ‘N Paradise
Account Manager Carsten Kaiser Stephen Kimpel Iskra Velichkova
Marketing Manager (Client) Uwe-Karsten Heye Sophia Oppermann Rebecca Weis
Hitler’s “Mein Kampf“ (My Struggle), the Nazi propaganda book, can be published once again in Germany after its 70-year copyright expired – unleashing a debate in a country struggling against new right-wing extremism. On behalf of “Gesicht Zeigen!” – an association encouraging people to stand against racism – we are fighting back with a book: “Mein Kampf – against racism”! By taking the same title and layout as the original, we created a counterbook portraying strugglers against racism on 11 different covers. That way we reclaim the conception of the words “Mein Kampf” from the Nazis.