Advertiser: GIULIANA FLORES
Agency: AGÊNCIACLICK ISOBAR
Category: Retail & E-Commerce, including Restaurants
Advertising campaign: SINGLE FLOWER
Production: Carolina Florentino (AgênciaClick Isobar)
Managing Director: Clóvis J. C. Souza (Giuliana Flores)
Technology: Fabiano D’agostinho (AgênciaClick Isobar)
Account Vice President: André Chueri (AgênciaClick Isobar)
Account Manager: Marina Tunes (AgênciaClick Isobar)
Motion Design: Fabio Del Rio (AgênciaClick Isobar)
3D: Fabrício Lúcio (AgênciaClick Isobar)
Chief Creative Officer: Fred Saldanha (AgênciaClick Isobar)
Marketing E-Commerce: Juliano Souza (Giuliana Flores)
Executive Creative Director: Eduardo Battiston (AgênciaClick Isobar)
Production: Priscila Moscovich (AgênciaClick Isobar)
Art Director: Renato Campana (AgênciaClick Isobar)
Design Coordinator: Renato Campana (AgênciaClick Isobar)
Motion Design: Ricardo Melo (AgênciaClick Isobar)
Media Vice President: Rose Campiani (AgênciaClick Isobar)
Copywriter: Eduardo Battiston (AgênciaClick Isobar)
Art Director: Eduardo Rodarte (AgênciaClick Isobar)
Technology: Francisco Adelano (AgênciaClick Isobar)
Planning Vice President: Renata Bokel (AgênciaClick Isobar)
Execution
Nowadays, the biggest target of an online flower company is people in a relationship. To expand this target, we created an Facebook app for single people. The tool is so useful and funny that the 6 months sales goal was reached only in the second month of operation.
Implementation
Nowadays, timing can make all the difference when attracting someone. Therefore, we created the ultimate flirting tool. It works like this: connect with your Facebook account and select your friends (that are still in a relationship) you want to date. When some of these friends change their relationship status to "Single", you will be alerted automatically. Or even better: schedule a flower delivery.
Outcome
Over 17,500 were flowers sold through Single Flower in the first 3 months of operation, leading to an increase of 39% Facebook fans and reaching 500,000 people. And countless new couples. The breakeven point of the campaign (investment vs. sales) was reached only in the 2nd month of the app.
Client Brief Or Objective
Giuliana Flores, flower sales online leader in Latin America, wanted to reach a new target: single people. And, who knows, bring back a time when flowers were used as a powerful flirting tool.