Godiva DM, Design & Branding, Case study The Box That Keeps Giving, 2 by McCann New York

The Direct marketing titled The Box That Keeps Giving, 2 was done by McCann New York advertising agency for Godiva in United States. It was released in Aug 2016.

Godiva: The Box That Keeps Giving, 2

Brand
Released
August 2016
Posted
August 2016
Industry
Production Agency
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Designer
Senior Copywriter
Senior Art Director

Awards:

Epica Awards 2017
DesignPackaging DesignSilver
New York Festivals 2017
Best Use Of MediaDirect & Collateral: Product LaunchSecond Prize Award
Avant-Garde / InnovativeAvant-garde Discipline: Activation & EngagementThird Prize Award
DesignGraphic Design: Promotional ItemsSecond Prize Award
Cresta Awards 2017
DesignPackaging DesignSilver Winners
LIA Awards 2017
DesignDirect Marketing - ConsumerGold Winner
DesignPoint-of-saleBronze Winner
Cannes Lions 2017
DirectStrategy: Launch / Re-launchBronze Lion

Credits & Description:

Title: The Box That Keeps Giving
Agency: Mccann New York
Brand: Godiva
Country: USA
Entrant Company: Mccann New York
Advertising Agency: Mccann New York
Pr Agency: M Booth, New York
Production Company: Coeur Noir Specialty Printers, New York / Cultech, Inc., New York
Co-Chief Creative Officer: Sean Bryan (Mccann New York)
Co-Chief Creative Officer: Tom Murphy (Mccann New York)
North American Chief Creative Officer: Eric Silver (Mccann N...

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