Gourmet Goat: Gourmet Goat, 2

Credits & Description:

Agency: Interabang
Client: Gourmet Goat
Design Director: Adam Giles
Design Director: Ian Mclean
Designer: Sam Carroll
Design Agency: interabang
Gourmet Goat produce high-end dishes with kid goat as the core ingredient. Leaders in the growing popularity of kid goat meat in the UK, they decided to make the move from market traders into retail and needed a brand that would facilitate this. We were asked to deliver a “mischievous and bold statement”, much like the company name. The logo is a juxtaposition of sophistication & playfulness, with the monogram at it’s core. Once we’d arrived at the hidden goat symbol we were keen to explore its flexibility – as a mark of quality on packaging or more whimsically, for instance, on stationery.