Green Cup Coffee DM, Case study 100% traceable wake-up calls by Leo Burnett/Laeufer Berlin

The Direct marketing titled 100% traceable wake-up calls was done by Leo Burnett/Laeufer Berlin advertising agency for Green Cup Coffee in Germany. It was released in Mar 2015.
Advertising campaign for Green Cup Coffee

Green Cup Coffee: 100% traceable wake-up calls

Brand
Green Cup Coffee
Media
DM, Case study
Released
March 2015
Posted
March 2015
Market
Germany
Industry
Coffee, Tea, Breakfast Drinks
Agency
Leo Burnett/Laeufer Berlin
Chief Creative Officer
Andreas Pauli
Creative Director
Axel Tischer
Creative Director
Gabriel Mattar
Art Director
Yigit Unan
Copywriter
Mark-Marcel Müller

Awards:

Golden Award of Montreux, 2015
DIRECT MARKETINGConsumer Goods / RetailGold Medal

Credits & Description:

Brand: Green Cup Coffee
Category: Non-alcoholic drinks
Agency: Leo Burnett
Geo: Germany
Green Cup Coffee: 100% traceable wake-up calls
Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Creative Directors: Axel Tischer, Gabriel Mattar
Art Director: Yigit Unan
Copywriter: Mark Marcel Müller
Account Director: Lennart Wittgen
Agency Producer: Moritz Kiehn
Sound Engineer: Markus Krause
Director​: Jan Schöttler
An idea to promote Green Cup Coffee, a local german brand with a unique marketing positioning: Selling coffee direct from farms without a middle man, therefore 100% traceable. Meaning, you can trace your coffee back to the exactly farm where it comes from.