Greenpeace: Save the Arctic outlet decal

Credits & Description:

Brand: Greenpeace
Media: DM
Category: Public interest
Agency: Rethink
Geo: Canada
Greenpeace: Save the Arctic outlet decal
Greenpeace wanted a simple piece of collateral to make people aware that their everyday actions affect the environment on a global scale. These removable polar bear wall socket decals provide a subtle-yet-emotional reminder without being overly obtrusive.
Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples, Rob Tarry, Nicolas Quintal
Art Director: Felipe Mollica
Copywriter: Morgan Tierney
Content Strategist: Leah Gregg
Print Producer: Cary Emley, Sue Wilkinson
Photographer: Alastair Bird
Studio Artists / Typographers: Jonathon Cesar, Tom Pettapiece, Jan Day
Account Services: Scott Lyons
Published: March 2015