Haciendo Lio Fundraising DM Haciendo Lio Fundraising by Rapp
Haciendo Lio Fundraising: Haciendo Lio Fundraising
Awards:
| Wave Festival 2018 | ||
|---|---|---|
| Social & Influencer | Social Insight & Engagement | Ouro |
| Direct | Direct: Sectors | Prata |
| PR | PR: Sectors | Bronze |
| Ad Stars 2018 | ||
| Direct | Use of Direct Marketing: Use of digital in a direct marketing campaign (e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games, mobi | Silver |
Credits & Description:
Title: #TodosX2Pesos
Advertising Agency: Rapp, Buenos Aires, Argentina
Advertiser: Haciendo Lío
Client: Haciendo Lio Fundraising
CD: Quino Oneto Gaona
CW: Quino Oneto Gaona, Matías Sinay, Jeremías Buchelli
Sound Production: Tokyo BA
Additional Credits: Feeback PR, La Pirada, Arturo Cuadrado, Nela Fajardo, Rekket.
AD: Guillermo Basile
Production: Tokyo BA
Date: April 27th 2018
Synopsis(ENG):
Due to Argentina's devaluation, on April 27th 2018, the 2 pesos bills were going out of circulation. Haciendo Lio, a new non-profit organization that focuses on education, wanted to start a fundraising to help rural schools. So we created a campaign to rescue the 2 pesos bills before they disappear and donate them to the most vulnerable. Introducing #ByeBye2Pesos, a social campaign in which artists and celebrities painted these bills showing that they could still have a huge value
Synopsis(original):
A causa de la devaluación de Argentina, el 27 de abril del 2018 los billetes de $2 iban a salir de circulación. La ONG Haciendo Lío lanzó una campaña que buscaba rescatar los billetes de $2 antes de que desaparezcan para donarlos a los más necesitados.Así, artistas y famosos intervinieron billetes demostrando que todavía podían tener un gran valor. Rápidamente pintar billetes se hizo tendencia y, para aumentar la recaudación, los convertimos en valiosas piezas de subasta