Hälssen & Lyon: LSTea, 3

Credits & Description:

Brand: Haelssen & Lyon
Entrant Company: Kolle Rebbe GmbH, Hamburg
Agency: Kolle Rebbe GmbH, Hamburg
Client: Haelssen & Lyon GmbH, Hamburg
Corporate Name of Client: Hälssen & Lyon GmbH
Production Company: Die Schokoladen-Druckerei GmbH, Hamburg
Manufacturer: Buchbinderei Zwang GmbH, Hamburg
Manufacturer: AmosGmbH & Co KG., Hamburg
Printer: RTS Scholz GmbH, Hamburg
Executive Creative Director: Sascha Hanke Kolle Rebbe GmbH, Hamburg
Account Coordinator: Isabell Wüst Kolle Rebbe GmbH, Hamburg
Creative Director: Heiko Schmidt Kolle Rebbe GmbH, Hamburg
Designer: Moritz Hake Kolle Rebbe GmbH, Hamburg
Copywriter: Susanne Härtwig Kolle Rebbe GmbH, Hamburg
Production Manager: Martin Lühe Kolle Rebbe GmbH, Hamburg
Photographer: Dirk Weyer Dirk Weyer Photography, Hamburg
Illustrator: Drew Millard
Illustrator: Andrew Archer
Illustrator: Adam Pobiak
Illustrator: Mathis Rekowski
Illustrator: Eugenia Loli
Illustrator: Tyler Spangler
Art Buying: Kathrin Gruen Kolle Rebbe GmbH, Hamburg
Concept/Cultural Reference:
Fueled by the desire to demonstrate Hälsson & Lyon’s innovative approach to tea making, this traditional tea company decided to use the appeal of the forbidden to entice select business partners. They developed a very special mailing: LSTea.
Referencing its iconic, hallucinogenic namesake, stimulating black tea and invigorating substances such as guarana were finely pressed into thin sheets of tea and lovingly adorned with brightly coloured, psychedelic, hand-drawn artwork by six illustrators from around the world.
The single-use tabs are ideal for a mind-expanding trip into the world of tea.
The provocative name and suggestive design meant that LSTea was impossible to overlook. Business clients and partners were duly impressed by the innovative product. Design-oriented bloggers also discovered the limited edition trip in a cup, introducing a new, young target group to Hälsson and Lyon.