Hälssen & Lyon: LSTea, 4

Credits & Description:

Corporate Name of Client: Hälssen & Lyon GmbH
Client Supervisor: Pia Schlotfeldt
Account Manager: Isabell Wüst
Agency: Kolle Rebbe, Hamburg
Group Creative Director: Heiko Schmidt
Executive Creative Director: Sascha Hanke
Copywriter: Susanne Härtwig
Art Director: Moritz Hake
Production Manager: Martin Lühe
Photographer: Dirk Weyer
Illustrators: Drew Millard/Andrew Archer/Adam Pobiak/    Mathis Rekowski/Eugenia Loli/Tyler Spangler
Art Buying: Katrin Grün
Production Companies: Die Schokoladen-Druckerei, Hamburg/    AMOS, Schwerin/Buchbinderei Zwang, Hamburg
Print Company: RTS Scholz, Bremen
Concept/Cultural Reference:
Fueled by the desire to demonstrate Hälsson & Lyon’s innovative approach to tea making, this traditional tea company decided to use the appeal of the forbidden to entice select business partners. They developed a very special mailing: LSTea.
Referencing its iconic, hallucinogenic namesake, stimulating black tea and invigorating substances such as guarana were finely pressed into thin sheets of tea and lovingly adorned with brightly coloured, psychedelic, hand-drawn artwork by six illustrators from around the world.
The single-use tabs are ideal for a mind-expanding trip into the world of tea.
The provocative name and suggestive design meant that LSTea was impossible to overlook. Business clients and partners were duly impressed by the innovative product. Design-oriented bloggers also discovered the limited edition trip in a cup, introducing a new, young target group to Hälsson and Lyon.