Konimex: V FOR ALL

Credits & Description:

Advertiser: KONIMEX
Agency: OGILVY INDONESIA
Category: Other Digital Platforms
Advertising campaign: V FOR ALL
Producer: Arnold Yosep Paty (RT Films)
Senior Account Executive: Devon Archiaci (Ogilvy Indonesia)
Post Producer: Adam Rivai (RT Films)
Offline Editor: Panji Pamikat (RT Films)
Case Video Director: Satria Adiyasa (RT Films)
Sound Engineer: Yoko (Cut2cut)
Business Director: Niken Hapsari (Ogilvy Indonesia)
Creative Director/Art Director: Nugroho Nurarifin (Ogilvy Indonesia)
Creative Director/Art Director: Ridward Ongsano (Ogilvy Indonesia)
Senior Activation Executive/Ogilvy Action: Rochmad Mudaris (Ogilvy Indonesia)
Executive Digital Producer: Alisha Robinson (OgilvyOne Vietnam)
Director Of Photography: Gandang Warah (RT Films)
General Marketing Manager: Maria Patricia (Konimex Indonesia)
Managing Director: Alfred Leitao (OgilvyOne Vietnam)
Producer: Arianna Christanti (Ogilvy Indonesia)
Sound Engineer: Cuz (Cut2cut)
Chief Creative Officer/Copywriter: Gustavo Asman (Ogilvy Indonesia)
Managing Director/Ogilvy Public Relations: Marianne Admardatine (Ogilvy Indonesia)
Head Of Creative/Redworks: Muhammad Fadli (Ogilvy Indonesia)
Experience Director: Nguyen Tien Huy (OgilvyOne Vietnam)
Creative Group Head/Redworks: Oktama Putera (Ogilvy Indonesia)
Producer: Wendy Lona (RT Films)

Execution
As a leading brand with a clear promise, Hexos has probably given their voice back to every Indonesian that had one. Now it was time to go farther, even way beyond our product. We were able to reach others, and affect people’s lives in a more meaningful way, while creating something bigger than ourselves that was still strongly connected with our overall brand message.

Outcome
Voice for All was introduced in April at Intercontinental Hotel, Jakarta. Thanks to institutions like Sehjira Foundation that collaborated during the development and multiple tests, we will be able to help thousands of people. The launch is pretty recent, but people have started talking online already. Counting with the materials and video as tools now, the PR campaign will do this even bigger. With Voice for All, Hexos is going a step farther, always working under its very same essence: giving a voice to those who needed one. On a personal level, one at a time.

Client Brief Or Objective
Hexos are mints. Mints that have been helping people talk for years. The claim was always simple: if you lost your voice, we’ll bring it back. After 20 years, we thought it was about time to go farther. Our challenge: separate ourselves from other mints, connecting at a deeper level. Being ‘just’ a mint candy, we were trying to find an avenue to make our brand feel bigger.

Implementation
The question was as naive as powerful: we’d been bringing the voice back for thousands of people every year but, what if you didn't have a voice to start with? The rest was ‘simple’. Teams from two countries collaborating, months of research and countless tests to bring it to life. Voice for All. A system that captures physical gestures through motion sensing technology and translates them into auditory experiences. The sign language from speech impaired people was converted into sound, and became a voice. Their own voice, for the first time in their lives.