HP DM, Case study Print for Help [image] by FCB Sao Paulo

Print for Help [image]
The Direct marketing titled Print for Help [image] was done by FCB Sao Paulo advertising agency for HP in Brazil. It was released in May 2015.
Advertising campaign for HP

HP: Print for Help [image]

Brand
HP
Media
DM, Case study
Released
May 2015
Posted
May 2015
Market
Brazil
Industry
Printers, Scanners & Supplies
Agency
FCB Sao Paulo
Art Director
Bruno Bueno
Digital Creative Director
Pedro Gravena Fcb
Art Director
Tiago Freitas Gaum
Account Supervisor
Henrique Silva
Copywriter
Vinicius Dalvi

Awards:

Cannes Lions, 2015
PROMO AND ACTIVATIONPRODUCT & SERVICE: CORPORATE IMAGE & COMMUNICATIONSILVER
CYBERSOCIAL: ENGAGEMENT PLATFORMGOLD
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGNSILVER
Clio Awards 2015
DirectProduct/Service: DigitalSilver
Engagement/ExperientialProduct/Service: OtherBronze
LIA (London International Awards), 2015
DigitalCorporate ImageSilver Winner
DigitalInnovative Use of DigitalGold Winner
One Show, 2016
Cross-PlatformCsr - Experiential Advertising / Experiential AdvertisingMerit
DirectCsr - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)Merit
InteractiveConsumer - Websites / Social Networks / CommunityMerit
Wave Festival, 2016
DirectUso de Mídia e/ou Estratégias de Marketing DiretoBronze

Credits & Description:

Advertiser: HEWLETT-PACKARD BRASIL
Agency: FCB BRASIL
Geo: Brazil
Group Account Director: Alec Cocchiaro(FCB Brasil)
Media VP: Alexandre Ugadin(FCB Brasil)
Art Director: Bruno Bueno(FCB Brasil)
Account Director: Diogo Braga(FCB Brasil)
New Business & Account VP: Mauro Silveira(FCB Brasil)
Digital Creative Director: Pedro Gravena(FCB Brasil)
Planning Supervisor: Bruno Cantarim(FCB Brasil)
Planning Manager: Cesar Fuster(FCB Brasil)
Brand RTVC Director: Charles Nobili(FCB Brasil)
Director of Media: Cristina Omura(FCB Brasil)
Project Co-ordinator: Felipe Brentan(FCB Brasil)
IT VP Director: Gerson Lupatini(FCB Brasil)
Account Supervisor: Henrique Silva(FCB Brasil)
VP Creative Director: Joanna Monteiro(FCB Brasil)
Creative Technologist: Marcio Bueno(FCB Brasil)
VP Creative Director: Max Geraldo(FCB Brasil)
Planning VP Director: Raphael Barreto(FCB Brasil)
Motion Designer: Rodrigo Resende(FCB Brasil)
Art Director: Tiago Freitas(FCB Brasil)
Copywriter: Vinicius Dalvi(FCB Brasil)
Site: http://www.openairawards.com/2...