Media: DM
Category: Transport & Tourism
Agency: 358
Brand: Helsinki Region Transport
Geo: Europe, Finland
HSL wanted to target drivers, because traffic congestion is a real problem in Helsinki area. Taking a break from driving was made as easy as possible, the HSL travel card loaded with two weeks travel time was delivered home for everyone who signed up for free. Almost 34 000 travel cards were ordered during the campaign - as easy as delivering a pizza.
Advertising Agency: 358, Helsinki, Finland
Creative Director / Art Director: Ale Lauraéus
Copywriters: Axa Fahler, Jenni Kanerva
Graphic designers: HP Savolainen, Mark Nurmi
Client team director: Kimmo Tupala, Minna Kaitala
Human factor: Olli Laaksonen
Agency producer: Mari Romanoff
Photographers: Lauri Eriksson, Christian Jakowleff / Kuvaamo Oy
Retouching: Jomppe Vaarakallio
Additional credits: Mari Flink, Jarno Eksröm, Kaarina Kivimäki
Media agency: dagmar
Published: April 2013