IBM DM, Case study BOXING GLOVES by OgilvyOne London

BOXING GLOVES
The Direct marketing titled BOXING GLOVES was done by OgilvyOne London advertising agency for subbrand: IBM Software (brand: IBM) in United Kingdom. It was released in Mar 2006.
Advertising campaign for IBM

IBM: BOXING GLOVES

Brand
IBM Software  (IBM)
Media
DM, Case study
Released
March 2006
Posted
March 2006
Market
United Kingdom
Industry
Electronic Devices & Home Appliances, Computers & Computer Accessories, Postal, Courier, Shipping & Freight services, Software & Multimedia Productions, SaaS, Business equipment & services
Agency
OgilvyOne London
Creative Director
Paul Hargreaves
Copywriter
Rae Stones
Creative Director
Colin Nimick

Credits & Description:

Company: OgilvyOne Worldwide, UNITED KINGDOM, London
Creative Director: Paul Hargreaves
Production: Suzanne Normann
Account Manager: Lucie Taylor
Copywriter: Rae Stones
Art Director/Designer: Hiten Bhatt
Creative Director: Colin Nimick