IBM DM, Case study USELESS BOOK by Ogilvy & Mather London

USELESS BOOK
The Direct marketing titled USELESS BOOK was done by Ogilvy & Mather London advertising agency for subbrand: IBM Solutions (brand: IBM) in United Kingdom. It was released in Feb 2008.
Advertising campaign for IBM

IBM: USELESS BOOK

Brand
IBM Solutions  (IBM)
Media
DM, Case study
Released
February 2008
Posted
February 2008
Market
United Kingdom
Industry
IT Solutions & Professional Networks
Agency
Ogilvy & Mather London
Art Director
Jamie Romain
Copywriter
Selina Heathcote
Creative Director
Colin Nimick

Credits & Description:

Company: Ogilvy London, UNITED KINGDOM
Creative Director: Colin Nimick
Copywriter: Selina Heathcote
Art Director: Jamie Romain
Planner: Nina Mynk
Account Director: Drew Ormrod
Creative Partner: Emma De La Fosse
Creative Partner: Charlie Wilson