IKEA: Cook This Page [image] 1

Credits & Description:

Market: Toronto
Agency: Leo Burnett, Toronto
Entrant Company: Leo Burnett, Toronto
Agency Network: Leo Burnett
Holding Company: Publicis Groupe
Production Company: Trade Graphics By Design Inc.
Advertiser / Brand: Ikea Canada
Production Company (additional): Papertec Inc.
Music/Sound Company: Grayson Matthews
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Anthony Chelvanathan
Group Creative Director: Steve Persico
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Designer: Anthony Chelvanathan
Illustrator: Anthony Chelvanathan
Senior Graphic Artist: Robin Osmond
Executive Producer: Franca Piacente
Agency Producer: Alexandra Postans
Print Producer: Gord Cathmoir
Print Producer: Anne Peck
Print Producer: Carly Price
Group Account Director: Allison Litzinger
Account Director: Emily Robinson
Account Supervisor: Rebecca Simon
Chief Strategy Officer: Brent Nelsen
Vice President, Group Planning Director: Tahir Ahmad
Photographer: Arash Moallemi
Food Stylist: Matthew Kimura
Editor: David Nakata
Videographer: Jonathan Lajoie
Synopsis:
During an IKEA kitchen event, IKEA wanted store managers across Canada to show customers that getting creative in the kitchen can be deliciously simple. To inspire them, this kit was sent to them.
Inside was the IKEA Cook This Page Parchment Paper Recipe Series. After trying it for themselves, they could create an event in their store for customers. The recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it, and eat!
The ingredient blanks were measured, helping people determine how much sauce or salt or chive to add. Illustrations were inspired by the food. Each recipe incorporated IKEA food and kitchen items.