inlingua: TRANSLATING GLASSES

Credits & Description:

Category: Commercial Public Services, incl. Healthcare & Medical

Advertiser: INLINGUA

Product/Service: LANGUAGE COURSE

Agency: TBWA\ISTANBUL

Date of First Appearance: Feb 3 2011

Entrant Company: TBWA\ISTANBUL, TURKEY

Executive Creative Director: Ilkay Gurpinar (TBWA\ISTANBUL)

Creative Director: Emre Kaplan (TBWA\ISTANBUL)

Art Director: Ali Erkmen (TBWA\ISTANBUL)

Copywriter: Erkan Erdem (TBWA\ISTANBUL)

Brand Manager: Ipek Turkili (TBWA\ISTANBUL)

Media placement: Direct Mailing - Student dormitory - 03 February 20011



Describe the brief/objective of the direct campaign.

To create awareness about Inlingua Istanbul Language Schools



Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.

We sent foreign postcards coming from Barcelona, London and Rome to peoples mailboxes in Istanbul. We also we put a special Inlingua 3D glasses inside the envelope. With a special technique we used for printing postcards, we made the messages seem Turkish when looked through Inlingua glasses.

Postcards are sent to 2000 people in Istanbul. In the first month, calls received to Inlingua offices in Istanbul showed an increase by %155.



Explain why the creative execution was relevant to the product or service.

Inlingua Translating Glasses directly makes you understand a foreign language.



Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.

Postcards are sent to 2000 people in Istanbul. In the first month, calls received to Inlingua offices in Istanbul showed an increase by %155.