The Israeli Anti drug authority wanted to tell young people now to drink too much on new year's eve.To do so, we decided to place our campaign where they look to hook up - Tinder. McCann created fake users such as toilet, floor, wall and so forth.The message:If you drink too much on new year's eve, you will probably kiss a toilet.
Category: Drinks, alcoholic
Client: Israel Anti-Drug Authority
Agency: Mccann Digital Israel
Country: Israel
Copywriter: Arnon Rotem
Art Director: Moran Kal
Account Director: Dafna Engel
Account manager: Shani Goldman
Digital CEO: Yossi Erez
VP Creative: Ami Alush
VP Digital Production: Idan Samberg
Project Manager: Roy Royz