ITAKA: Waiting Signs

Credits & Description:

Campaign name: Waiting Signs
Year/ID: 2014 / E_60_002_G14
Group: E. Direct Communication
Subgroup: 60. Publications
Award: Silver Drum
Product and services:
Search for missing persons
Registrant: Isobar Poland
Country: POLAND
Brand name: Itaka Foundation
Advertising agency, city: Isobar Poland, Warsaw
Art director: Wojciech Kowalik
Copywriter: Maciej Kozina
Creative director: Maciej Nowicki
Designer: Maciej Listwan
Director of Photography: Bartosz Morawski, Michał Pęczalski
Account Director / Manager: Martyna Gołębiewska, Magdalena Długowolska, Krzysztof Szymczak
PR Director: Katarzyna Szlendak, Krzysztof Wasowski
Post Production: Bartosz Morawski
Production Company: Filip Gieleciński (Posterscope)
Other credits: Tomasz Pisanko, Paweł Sitnicki
Creative idea explanation:
Itaka is the only NGO in Poland which looks for missing persons. Every year more than 17 000 people are reported as missing in Poland. Itaka relies on help of ordinary people who may spot a missing person and report to Itaka. On two largest aiports in Poland (Warsaw and Krakow) we put waiting sings for people in the arrivals' hall. The front page can be written on. The back page had pictures and details of a missing person and instructions who to notify if you spot that person.
Multiple entry explanation:
The campaign makes use of outdoor media as means of direct communication and also should be considered as creative use of media.