Jacobs DM, Case study Highlighters by Scala J. Walter Thompson Romania

Highlighters
The Direct marketing titled Highlighters was done by Scala J. Walter Thompson Romania advertising agency for subbrand: Jacobs 3 In1 (brand: Jacobs) in Romania. It was released in Jul 2008.
Advertising campaign for Jacobs

Jacobs: Highlighters

Brand
Jacobs 3 In1  (Jacobs)
Media
DM, Case study
Released
July 2008
Posted
July 2008
Market
Romania
Industry
Coffee, Tea, Breakfast Drinks
Agency
Scala J. Walter Thompson Romania
Copywriter
Andreea Dragomir
Art Director
Andrei Orcula
Executive Creative Director
Mihai Cojocaru

Credits & Description:

Direct Marketing idea: a sampling based activation for student campuses
Product: Jacobs Highlighters
Agency: Scala JWT Bucharest
Executive Creative Director:Mihai Cojocaru
Head of Art: virgiliu andone
Art Director: Andrei Orcula
Copywriter: Andreea Dragomir
Country: Romania