Jung von Matt: JINGLE BALLS

Credits & Description:

Category: Dimensional Mailing
Advertiser: JUNG VON MATT
Product/Service: WE'RE HIRING
Agency: JUNG von MATT
Executive Creative Director: Dörte Spengler-Ahrens (Jung von Matt)
Executive Creative Director: Jan Rexhausen (Jung von Matt)
Art Director: Alexander Norvilas (Jung von Matt)
Copywriter: David Wegener (Jung von Matt)
Managing Director: Raphael Brinkert (Jung von Matt)
Account Manager: Benjamin Wenke (Jung von Matt)
Account Manager: Stefan Hoffmann (Jung von Matt)
Production: Julia Hartmann (Jung von Matt)
Production: Birgit Weber (Jung von Matt)
Final Artwork: Thomas Thiessen (Jung von Matt)
Media placement: Promotion - Direct Mail - 15.12.2012
Describe the brief/objective of the direct campaign.
At Jung von Matt we always aim to hire the best creatives. That is especially true for our Juniors. Our objective: Convince the most creative Juniors to start a career at Jung von Matt.
How can we separate those who will make it from those who will eventually not have the guts to produce radical ideas?
Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
We sent out a very special Christmas present to our most-wanted candidates. Christmas balls in the shape of – real balls.
Explain why the creative execution was relevant to the product or service.
The Jingle Balls. A traditionally German Christmas Tree decoration, ballsily interpreted, and a funny reminder to reassess one's creative life and career.
There's no better time to think about what comes next, sitting at home with the family and eating stollen. We gave them the motto for the year to come: Hereby you are equipped with the balls to work at Jung von Matt/Fleet.
Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
The result: plenty of job interviews, many fresh contacts and eventually: several new colleagues with dozens of awards under their belt.