Kashi: The Plantable Book [image]

Credits & Description:

After coming under fire for mislabeling its foods as "natural," Kashi lost the trust of its biggest fans. So the company had to completely reinvent its products with more natural, plant-based ingredients. And we had to help win that audience back (even the most outspoken haters). The problem was, they didn't believe or care what we had to say. So we had to do more than tell our story. We had to let them experience it for themselves. VML created a book that not only tells the story of new Kashi products
Media: Experiential
Category: Food
Client: Kashi
Agency: VML
Country: United States of America
Chief Creative Officer: Debbi Vandeven
Executive Creative Director: John Godsey
Creative Director: Betsy Jemas
Creative Director: Ryan Simonet
Group Creative Director: Allison Pierce
Art Director: Mars Denton
Senior Art Director: Joshua Eithun
Account Director: Kara Nelson
Production Manager: Freddie Wise
Senior Account Manager: Kaylee Douglas