Korrelektor: KORRELEKTOR

Credits & Description:

Advertiser: KORRELEKTOR
Agency: DRAFTFCB PARTNERS
Category: Websites, Microsites & Banners
Account Director: Claudia Schwab (Draftfcb Vienna)
Programmer: Mathias Assefi (Draftfcb Vienna)
Copywriter: Patrik Partl (Draftfcb Vienna)
Account Manager: Johanna Cigler (Draftfcb Vienna)
Graphic: Kerstin Frühwirth (Draftfcb Vienna)
Copywriter: Matthias Göggel (Draftfcb Vienna)
Creative Director: Phil Hewson (Draftfcb Vienna)
Creative Director: Patrik Partl (Draftfcb Vienna)
Art Director: Romain Berthet (Draftfcb Vienna)

Implementation
As we used domains that arise out of mistyped addresses of heavily trafficked websites, a 50% traffic surplus (unique users) on the KORRELEKTOR website was expected.http://83.65.7.226/einreichungen_2013/korrelektor_en

Outcome
Since the launch of the 'mistyped' websites in December 2012, traffic on the KORRELEKTOR website increased by 234%, which exceeded the expectations of a 50% surplus by far.

Client Brief Or Objective
The objective was to create an online promotion for the editorial office KORRELEKTOR and thus boosting their website traffic.Target audience: new customersStrategy: reach potential customers of the editorial office exactly where they make typing mistakes – online, when entering Internet addresses into the browser – and forwarding them to the perfect remedy.

Execution
As our client is an editorial office, we used the perfect spot for our message – the very moment in which the user makes a typing mistake: when entering an Internet address into the browser. Exactly then we forwarded the users to the perfect remedy – the editorial office KORRELEKTOR.