Media: Ambient
Category: Online services
Client: lastminute.com
Agency: Don't Panic, London
Country: United Kingdom
Synopsis:
Don't Panic, London put the general public to the test in the form of a "scientific experiment" and the results might surprise you.
Would you take the chance to delete your most precious memories for a sum of money? Don’t Panic do capitalism versus sentimentality and test several people’s willingness to wipe their brains fo...