Leica DM The iPhone Protective Case by Advico Y&R Zurich
The Direct marketing titled The iPhone Protective Case
was done by Advico Y&R Zurich advertising agency for subbrand: Leica V-Lux 20 (brand: Leica) in Switzerland. It was released in Jun 2011.
Leica: The iPhone Protective Case
Brand
Media
Released
June 2011
Posted
June 2011
Market
Agency
Art Director
Copywriter
Creative Director
Credits & Description:
The Leica V-Lux 20 is the ideal camera for on-the-got It’s user-friendly and especially handy – qualities it shares with the iPhone. In one respect though the Leica leaves the iPhone far behind; although the same size, it takes much better pictures. As a give-away for trade visitors, protective cases were produced that made iPhones look like a Leica V-Lux 20, They enabled people to experience immediately the handy size of the camera.
Advertising Agency: Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Creative Director: Martin Stulz
Copywriter: Marietta Mügge
Art Director: Benny Goldstein
Designers: Joelle Hauser, Sarah Paul