| Cannes Lions, 2015 | ||
|---|---|---|
| DESIGN | VISUAL LANGUAGE & GRAPHICS: PROMOTIONAL ITEM DESIGN | BRONZE |
| OUTDOOR | AMBIENT: SMALL SCALE SPECIAL SOLUTIONS | SILVER |
| MEDIA | USE OF MEDIA: USE OF AMBIENT MEDIA: SMALL SCALE | SILVER |
| Cristal Festival, 2015 | ||
| Promo & Direct | Media | Emerald (Bronze) |
| D&AD Awards, 2016 | ||
| Media | Use of Direct Media | Wood Pencil |
Festival: Outdoor: Ambient: Small Scale Special Solutions
Awards: Silver
Advertiser: L&PM
Brand: LP&M
Media: DM
Media: Media
Agency: Africa
Geo: Brazil
Executive Creative Director: Alvaro Rodrigues(Africa)
Art Director: Ana Novis(Africa)
Technology: Bizsys Team(Bizsys)
Project Creative Director: Evandro Soares(Africa)
Web Developer: Luego Team(Luego)
Agency Producer: Marcella Nissental(Africa)
Copywriter: Otto Pajunk(Africa)
Executive Creative Director: Rafael Pitanguy(Africa)
CCO: Sergio Gordilho(Africa)
Production Company: Trator Filmes Team(Trator Filmes)
Partner: Via Quatro Team(Via Quatro)
Creative Director: Diogo Mello(Africa)
Executive Creative Director: Eco Moliterno(Africa)
Sound Design: Lucha Libre Audio team(Lucha Libre Audio)
Client Services: Monique Lopes Lima(Africa)
Project Manager: Monique Lopes Lima(Africa)
Art Director: Ricardo Matos(Africa)
Director: Will Mazzola(Trator Filmes)
Executive Creative Director: Alvaro Rodrigues(Africa)
Art Director: Ana Novis(Africa)
Technology: Bizsys Team(Bizsys)
Project Creative Director: Evandro Soares(Africa)
Web Developer: Luego Team(Luego)
Agency Producer: Marcella Nissental(Africa)
Copywriter: Otto Pajunk(Africa)
Executive Creative Director: Rafael Pitanguy(Africa)
CCO: Sergio Gordilho(Africa)
Production Company: Trator Filmes Team(Trator Filmes)
Partner: Via Quatro Team(Via Quatro)
Creative Director: Diogo Mello(Africa)
Executive Creative Director: Eco Moliterno(Africa)
Sound Design: Lucha Libre Audio team(Lucha Libre Audio)
Client Services: Monique Lopes Lima(Africa)
Project Manager: Monique Lopes Lima(Africa)
Art Director: Ricardo Matos(Africa)
Director: Will Mazzola(Trator Filmes)
According to researches, Brazilians read only 2 books per year on average. People are always running from one place to another. It's hard to find the time to read, unless they read on their way. So, to celebrate World Book Day, L&PM, Brazil's biggest pocket books publisher, created and gave away a collection of pocket books designed to promote reading. They were Ticket Books. Small books that had a bult-in RFID card that made them readable by the subway turnstile's scanners, working as 'tickets' to the subway… and to the habit of reading.