Mabe: TOY BOX

Credits & Description:

Advertiser: MABE
Agency: MARURI GREY
Category: Ambient Media: large scale
Advertising campaign: TOY BOX
Creative Director : Adrian Morano (Maruri Grey )
Creative Director : Alejandro Peré (Maruri Grey )
Creative Director : Luis Campoverde (Maruri Grey )
President : Eduardo Maruri Miranda (Maruri Grey )
Chief Creative Officer : Daniel Perez Pallares (Maruri Grey )
Copywriter: Daniel Perez Pallares (Maruri Grey )
Art Director : Ernesto Martinez (Maruri Grey )

Implementation
Reinforce Mabe's brand image as an social responsible enterprise. Kids have a natural tendency on playing with boxes instead of the toys that come inside. So that insight lead us to make a design integrated in the home appliances boxes, a cut out model of castles, rockets, car, houses and more.

Execution
In order to place Mabe´s image as a environmental friendly company, the boxes now with designs made for the children in the house, made not only the product but its packaging sustainable.

Outcome
By creating a sustainable product out of the boxes of all home appliances made for Mabe, it got the press attention due to its innovation. Free press coverage: Dozens of press articles and TV news were generated.

Client Brief Or Objective
We were asked to make a communication proposal regarding environmental care under the brand's family concept.